guymeurs
WON'T THE EFKE FILMS BE RELEASED AGAIN UNDER THEIR ORIGINAL NAME, ADOX?
THAT WOULD BE A GOOD MARKETING MOVE.
TRY TO REPRODUCE THE PACKAGING FROM THE 1960s.
I’VE BEEN USING IT FOR 35 YEARS, STARTING WITH MY FIRST SHOTS ON 17MM FILM. I’M NOW USING IT AGAIN FOR MY WEDDING AND STUDIO PHOTOGRAPHY
INCREDIBLE IN A 49
GUY MEURS
PHOTO GUY MEURS
DIEST
BELGIUM
MirkoBoeddecker
Guy,
As you can see from our website, the ADOX project is our latest venture.
However, simply slapping the ADOX name onto efke films isn’t going to achieve much.
Our approach is rather to improve the quality (particularly the quality of the packaging) and to develop a comprehensive marketing concept for all ADOX products.
With consistent quality standards for all ADOX films and products.
Best regards from Berlin,
Mirko
guymeurs
Regarding quality:
Light leak with roll films – not in the studio but during photojournalism. You have to be extremely careful to change the film in deep shade, otherwise the last frame on the 120 film is bound to be blurred.
Winding 120 film onto a metal spool, such as those from Hewes in England, doesn’t always run as smoothly as with Kodak or Agfa film. Flatness.
Have you considered making up a 220 film? Ilford has ceased production entirely and Kodak only still has the TXP 320 in Europe. For high-altitude reportage or fashion shoots with a Pentax 6x7, 220 is convenient
Guy Meurs
diesy
Gast
Guy,
The film’s tendency to curl is down to the base material and cannot be resolved through the packaging process.
It remains to be seen to what extent the quality of roll film packaging can be significantly improved at all. We are currently in talks with a factory that is having a completely new roll film packaging line manufactured in Germany. However, this is not yet complete, so we do not yet have any details.
The most important market is, of course, 35mm film.
220 roll film: No chance. We too need at least 50,000 rolls per year and per type to be able to operate profitably at all. Nobody buys 220 roll films anymore. Unfortunately, the market is dead.
It is not a matter of Ilford acting arbitrarily in discontinuing this product. Below 50,000 units, the only option left is manual packaging. And that costs so much per film that nobody would buy the product anymore.
Best regards,
Mirko Bödecker
FOTOIMPEX
Gast
Hello,
What sort of cassettes is ADOX sold in? I, for one, really like the reusable cassettes with screw-on lids from Svema, and I think ADOX used to be reusable and screw-top as well.
Cassettes like that are handy because they’re made of plastic and don’t have sharp edges.
Roland
MirkoBoeddecker
Roland,
Unfortunately, plastic cassettes cannot be manufactured to industrial standards (i.e. to the highest quality).
They also attract dust.
They will be modern cassettes – similar to those used by AGFA.
At present, efke films are reeled by hand.
Best regards,
Mirko
