Sometimes you have to break with tradition. There are certainly customers who will be “upset” that ADOX is now offering inkjet paper, but the associated fear that ADOX is now turning into a digital company is completely unfounded.
The opposite is true:
these two inkjet products actually help analogue photography!
Why?
Firstly, because it has generally become necessary to promote the output sector itself (enlargement/printing). Photographic manufacturers depend on the output market, not the film market, and the former has unfortunately been in decline for years. It seems that the high value of the enlarged or high-quality printed image (Retina is still laughable by comparison) is slowly being forgotten for the sake of convenience.
Secondly, ADOX Fibre Baryta is
produced
on
the same baryta base
as our high-quality analogue photographic paper. Targeted promotion of this inkjet paper therefore also ensures the
continued availability of the base material for the analogue product
.
As this is a high-quality and competitively priced inkjet baryta paper, this should be a good reason for hybrid analogue photographers to purchase it.
Thirdly, every manufacturer must ensure they utilise their production capacity optimally in times of a difficult market. Only in this way can they offer competitive prices. Inkjet production thus helps to maintain an overall high level of production capacity utilisation and enables us to offer all products at attractive prices.
We hope that the above explanations are convincing and that no one is now ‘panicking’ that we are turning into a digital company. We have absolutely no desire to do that. Analogue is far too much fun!
And let’s be honest: who doesn’t take digital photos at all and never prints?
€
To Fibre Baryta (inkjet colour)
€
To Fibre Monojet (inkjet black and white)
€
