I know that small-batch production is expensive
Jobo is no longer under any pressure to focus
primarily on past prices or the price sensitivity of market participants.
For them, the issue is settled with the insolvency.
For them to even consider doing anything again, it has to be worthwhile for the company.
And in Germany, ‘worthwhile’ means, above all
, being able to pay wages (including public holidays, annual leave, sick leave and maternity leave, etc.). Then there’s paying rent, funding occupational health and safety requirements, and defending the company against the state bureaucracy. If anything is left over, pay 50% tax – including on investments made in current assets and the capital remaining in the company.
These demands are imposed from outside – by society – on every German business.
If it cannot manage this, it is expected to declare bankruptcy, for then it is not worthy of remaining in this country.
And these demands are rising month by month.
If you add up all the nitty-gritty and then spread it across 20–40 Jobo processors per year, you arrive at a minimum price.
In that respect, we should be grateful that Jobo is once again taking the risk of finding dealers who will pre-finance and stock the equipment and say less about the price.
The days when production start-up costs could be spread across thousands of units are irretrievably gone.
It’s absolutely brilliant that there are committed companies keeping the market alive at this level.
Often well below their own targets when it comes to operating profits.
Be glad that you could buy one if you had the money, because that’s better than not being able to buy one even if you did ;-)
...isn’t it?
Best regards,
Mirko
